Blog Tours: A Win-Win For Authors & Bloggers

While blog touring is not exactly a new way of marketing, it is still new to some authors and bloggers. I thought I’d address a list of questions I’ve gotten about blog tours from newbie authors and bloggers.

What is a blog tour?

A blog tour is the quickest way to get your book or product in front of a larger audience.  For the sake of the book reading audience, lets refer to products as books, from a marketing perspective, books are products, from and author’s perspective their books are their babies. What happens on a blog tour is your book gets promoted on different blogs within a certain time frame. Each blog has a different audience and if you are featured on that blog, your book is exposed to that audience.

What are the benefits for the blogger?

Bloggers, especially avid bloggers are always on the look out for new content. Researching and creating content takes a lot of work and time. For a blogger participating in a blog tour, content is provided. Blog tours also tend to drive a lot of traffic to a blog. For instance, an author may have a large following, if their book is featured on your site their followers may follow and even promote the post for you. You may gain a new reader or two because new people are discovering your blog. That’s just two reasons but there are many others.

What content will be provided?

The type of content provided depends on the author, tour company and blogger preference. The most important information that will always be provided is the media kit. The media kit consists of book covers, synopsis, author contact links, author biography, purchase links for the book and any links to giveaways or contests.

Some tours give you to opportunity to interview the author or receive a guest post from the author. The benefits of hosting a guest post as a blogger means that you will get a fresh voice on your site. As an author, offering a guest post shows off your writing style and introduces your voice to a new group of readers.

How do I get started?

Authors can do a search for tour companies, there are tons out there that specialize in different genres or sign up here to book your tour with Plain Talk Book Marketing.

Bloggers interested in hosting with us can sign up here.

These are just some of the benefits of blog tours, the benefits are too much to list here so I’ve compiled them in my book Blog Tours: A Win-Win for Authors & Bloggers. Also contained in the book, a step-by step guide on putting together your own blog tour.

See you on the road!

Blog Tours by Gillian Felix

Cover illustration by Sherrian Felix













Plain Talk Book Marketing


The Redemption of Caralynne Hayman by Carole Brown

Redemption of Caralynne Hayman Banner

The Redemption of Caralynne Hayman

Cover courtesy Juniper Grove Book Solutions

Title: The Redemption of Caralynne Hayman  by Carole Brown
Published:  October 21st, 2013
Publisher:  Lighthouse Publishing of the Carolinas
Word Count:  90,000
Genre:  Women’s Fiction – Christian Suspense, Romance
Content Warning:  Contains adult subject matter such as abuse within cults
Recommended Age:  16+


How far would YOU go to avenge the murder of a daughter?
Caralynne Hayman is angry and bitter over the abuse and death of her eleven-year-old daughter from the hands of her religious group, The Children of Righteous Cain. When her husband suffers a sudden heart attack, she does nothing to help him. In her eyes someone needs to pay, and if that means all of the men in the group, then so be it.

Dayne MacFarland is sent away to college by the senior elder of the group to learn ministry. When he returns after finding salvation, determined to bring the truth to the people he’s known all his life, he rediscovers Cara and realizes the love he once felt for her is still deeply embedded within his heart.

Dayne faces men unwilling to turn their backs on the cult training he despises. Cara faces men who follow their leader in abuse toward their wives and the young girls of the group. Cara is considered rebellious and inappropriate to befriend. Dayne is the apple of Elder Simmons’ eye—until he takes a stand against their teachings.

Can Cara overcome the feelings that have governed her most of her life? Can she learn to trust Dayne, and most of all a God whom she sees as uncaring—if he’s really there at all? Only Dayne’s prayers and love can reach Cara and show her the way to redemption, and Cara must recognize and accept God’s love and forgiveness before she goes too far.  Continue reading

Rita Mosiman Presents … At Sunset

Photo of the sun setting in the ocean

Photo and prose by Rita Mosiman


Capturing a spectacular sunset with my camera makes it now last longer than the fleeting moments when it sunk before my eyes.  My heart softens as I look at the pastels and the reflection of the sun’s warmth in the cold water.  Just as when I was actually there, I can feel the breeze and smell the fresh air.  This gift of nature presents a moment to reflect upon the day, the year, or our lives, allowing us to appreciate whatever treasures they have held. Read more

The Torturer’s Daughter by Zoe Cannon – Tour

the-torturer's-daughter-comWhen her best friend Heather calls in the middle of the night, Becca Dalcourt assumes it’s the usual drama. Wrong. Heather’s parents have been arrested as dissidents – and Becca’s mother, the dystopian regime’s most infamous torturer, has already executed them for their crimes against the state.

To stop Heather from getting herself killed trying to prove her parents’ innocence, Becca hunts for proof of their guilt. She doesn’t expect to find evidence that leaves her questioning everything she thought she knew about the dissidents… and about her mother.

When she risks her life to save a dissident, she learns her mother isn’t the only one with secrets – and the plot she uncovers will threaten the lives of the people she loves most. For Becca, it’s no longer just a choice between risking execution and ignoring the regime’s crimes; she has to decide whose life to save and whose to sacrifice.

It’s easy to be a hero when you can save the world, but what about when all you can do is choose how you live in it? THE TORTURER’S DAUGHTER is a story about ordinary life amidst the realities of living under an oppressive regime… and the extraordinary courage it takes to do what’s right in a world gone wrong. Continue reading …