Book Marketing Tips for New Authors

Marcella SwanIt’s terrifying. Seriously. As a new author, publishing an ebook clearly isn’t for the faint of heart. For two reasons, mainly. The first is all about big scary Amazon. Amazon is so massive and so important for any writer of fiction that such a statement needs no further elaboration. Estimates are that an ebook is published on Amazon every five minutes. And that’s just a guestimate. I wouldn’t be surprised if it’s every couple of minutes. Yikes. I have nightmarish visions of my beautiful baby getting trampled by a marauding horde of anguished authors.

Secondly, I suffer from writer’s disease: all words and no marketing. The one thing I have done on the effective marketing side is spend the time and effort to build a mailing list of romance fans. It’s been a slow process but we’ve grown to be a tight little community. I share books I like and on occasion my toils and troubles and they give me all sorts of ideas and kind words. It’s fun. Some of them even read an early draft of my debut novella, My Dream Job, and gave me helpful suggestions. One subscriber even emailed me line-by-line copy edits. Another subscriber was in a car accident and had her husband read her the story in the hospital.

Suffice it to say I’ve grown close to these wonderful people. My novella, Hard Drive, goes on sale August 14 on Amazon and it’ll have to find its way in the teeming thicket that is the Amazon platform. Of all the things I hope for the book (and there are more than a few), one is that it finds an audience even amid the torrent of books. Another is that those people who have been with me from the start—those folks with whom I’ve grown so close—love the book as much I did writing it. Continue reading

Advertisements